Insurance Age

St Paul Travelers devises new strategy as risk appetite grows

St Paul Travelers has announced a new UK strategy, which will include adopting a much broader appetite for risk.

Mike Bridge, assistant general manager, sales and distribution, at St Paul Travelers, confirmed that it was aiming to double its customer base of 11,000 policyholders with the next market inflection.

"We want to broaden our appetite away from being a 'niche' player," Mr Bridge explained. "We also want to have a bigger reach, and be more visible to our customers than ever before."

The

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