Zurich outlines aggressive new SME market campaign

Zurich has outlined its aggressive plans to push to the 'forefront' of the small and medium sized enterprise (SME) and mid corporate market, after admitting a lack of focus on the sector in previous years.

Peter Burrows, managing director of UK Commercial, Zurich told Insurance Age the insurer hoped to exploit a major gap in the market. He said: "We don't see too many differentiated products out there in this sector, particularly among the major insurers.

"We have a small business operation

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