Teen Driver Safety Programme launched

GreenRoad Technologies (http://www.greenroadtech.com), the driver safety technology provider, has announced that Staffordshire County Council is the first UK council to deploy GreenRoad Safety Center to improve teen driving.

As part of its Young Driver Coaching Programme, the council is starting by installing GreenRoad Safety Center in 50 cars driven by local teens. These young drivers will get instant feedback via red, amber and green LEDs in their car showing how well they are driving. Teens and parents will also be able to log onto a web site to review each journey. Teens that drive well will be rewarded under a “Safe Miles” incentive scheme.

“Neuroscience research has revealed that the human brain cannot

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