Jude Unwin, David Hinks and Steve Halliday joined from Fortis Insurance and Legal and General. Jon Layton and Philip Keith have been promoted from within Allianz Retail.
Each will work with a designated panel of brokers to support broker partners and help them grow their businesses.
Alan Griffett, head of broker sales and distribution of Allianz Retail, said: "These appointments demonstrate Allianz Retail's commitment to delivering value to brokers. We recognise that the needs of different brokers