Capita snaps up LV's hero

The Capita Group has announced the acquisition of Hero Insurance Services from LV for approximately £15m on a cash free, debt free basis.

Hero is a personal lines broker offering insurance for cars, motorbikes, homes and commercial vehicles through brands including AQuote, 1stQuote, Motorcycles United and Telebikes.

Paul Pindar, chief executive of the Capita Group, said: "The acquisition of Hero will add both new, specialist products and important cost synergies to Capita's personal insurance intermediary and administration business.

"Hero operates in a number of areas of the market that differ from, but complement, those in which

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