Aviva to launch campaign on Norwich Union name change

Aviva has confirmed that it will launch a six-month campaign to communicate that Norwich Union will change its name to Aviva.

The company already trades as Aviva in over 20 markets across Europe, North America and Asia Pacific and the change of name in the UK will mark the final phase of the company's move to a worldwide brand. Norwich Union will officially change its name in June 2009.

The first TV advert in Aviva's campaign will feature celebrities who have changed their names, before becoming internationally recognised for their talent. The likes of Bruce Willis, Elle Macpherson, Ringo Starr, Alice Cooper and Dame

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Applied updates on commercial push

Applied Systems has confirmed Arch Insurance is about to enter the pilot phase of onboarding and will be live on the Applied Epic broker management system in April, with Iprism and Ark to follow and more promised in 2024.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: