Aviva to launch campaign on Norwich Union name change

The company already trades as Aviva in over 20 markets across Europe, North America and Asia Pacific and the change of name in the UK will mark the final phase of the company's move to a worldwide brand. Norwich Union will officially change its name in June 2009.

The first TV advert in Aviva's campaign will feature celebrities who have changed their names, before becoming internationally recognised for their talent. The likes of Bruce Willis, Elle Macpherson, Ringo Starr, Alice Cooper and Dame Ed

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