Aviva plan to go regional will “speed up decision-making”

Aviva’s recent changes to its underwriting management and appetite would seem to indicate that it is undergoing a thorough revision of its processes but what is the strategy and what is driving it?

At the beginning of March, Janice Deakin, intermediary and partnerships director at Aviva, revealed that the insurer was going to start writing corporate business from selected regional offices. Although at first sight this may appear to be a relatively small change in strategy, it is in fact quite a