Skip to main content

Aviva plan to go regional will “speed up decision-making”

aviva-regional-map

Corporate business underwriting to be 
conducted regionally in Glasgow, Leeds, Manchester and Birmingham

Aviva’s recent changes to its underwriting management and appetite would seem to indicate that it is undergoing a thorough revision of its processes but what is the strategy and what is driving it?

At the beginning of March, Janice Deakin, intermediary and partnerships director at Aviva, revealed that the insurer was going to start writing corporate business from selected regional offices. Although at first sight this may appear to be a relatively small change in strategy, it is in fact quite a

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

End of Year Review 2025: Peach’s Ryan Bendelow

Ryan Bendelow, director of commercial at Peach, is sad to see the RSA name consigned to the insurance brand graveyard, nominates Aviva’s Michelle Taylor as the insurance personality of the year, and is worried about an increase in IPT in 2026.

Ex-Jensten duo to launch SME MGA with Mission

Managing General Agent incubator Mission has announced that it has reached an agreement to support a new team in launching Kovrilo, a UK MGA that will provide a range of commercial insurance products tailored to SME clients.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: