Line blurred between mid corporate and SME

line-in-sand

As hunger for a piece of the mid corporate pie grows ever greater, brokers and insurers remain divided over whether this sector requires a formal definition to distinguish it from the SME market.

Liberty Mutual is the latest insurer to follow commercial giants Axa and Aviva into a heavily populated market and brokers have argued that the increased competition coupled with a lack of an industry wide definition has led to insurers stretching the boundaries between where SME finishes and mid corpor