Determined to win
Dane Douetil is a man who exudes a quiet confidence that his firm's future position in the UK regional insurance market is secure, particularly in regard to its ties with brokers. Martin Friel discovers how he hopes to reap the rewards once the market turns
As an increasing number of insurers clamour to get a grip on their distribution and force some kind of growth by setting up direct channels - and even buying brokerages - it is rather refreshing to find that there is at least one insurer that is taking a calm, measured approach to growing its business.
Brit Insurance made a very public commitment to the regional broking market in 2002 but there was initially some scepticism as to whether a Lloyd's insurer would truly understand the regional
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