In-depth - commercial lines: SMEs’ underinsurance problem
Many SME owners buy business insurance like they would car or contents insurance, but there are opportunities for brokers who explain the importance of avoiding underinsurance
Underinsurance remains a dark cloud in the SME sector. Talk to brokers, insurers, loss assessors and trade bodies and they will all say the issue is “systemic” and “chronic”.
According to experts, the problem lies with SME commercial line clients preferring to buy insurance like a lay consumer. The crux is that the smaller end of the market is more comfortable with cheap insurance products which most resemble personal lines, such as property. They are not spending enough time looking at their
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Commercial
Brokers have mixed reaction on Zurich/Beazley deal
Insurance brokers have given a mixed response to the potential Zurich/Beazley deal highlighting the acquisition would create a “strong proposition” and could create opportunities but noted another competitor leaving the market as a medium-term worry.
SRG hires ex-Marsh head to lead Australian market entry
Specialist Risk Group has announced its latest geographical diversification with the launch of an Australian business.
imarket adds another MGA to portfolio
Industry-owned imarket has pushed further into the managing general agent sector with Chapman and Stacey Underwriting launching a liability product onto Open GI’s platform via its service.
AIG completes deal for Convex minority stake
AIG has completed the acquisitions of strategic minority ownership stakes in specialty insurer and reinsurer Convex Group and global asset manager Onex Corporation.
Broker Expo Roadshows coming to London, Bristol and Manchester in 2026 – sign up now
Building of the success of the Broker Expo in Birmingham, Insurance Age is going on the road in 2026.
Swansea broker Compare buys £1.5m GWP book of clients
Swansea-based Compare Insurance has acquired the book of clients from Insure My Business, adding £1.5m gross written premiums to the business.
Commercial Express adds Fortegra as capacity provider as MGU plans step forward
Managing general agent Commercial Express has struck a capacity partnership with Fortegra, Insurance Age can reveal.
Interview: Allianz’s chief distribution officer Nick Hobbs
Nick Hobbs, chief distribution officer at Allianz UK, tells Insurance Age about the importance of the provider’s regional footprint now including broker hubs, the challenges of the soft market and its MGA appetite as well as the ongoing investment in technology and goals for 2026.