In-depth: Happy medium
The mid-market is an area where brokers can still compete on service and advice rather than just price, and there are plenty of opportunities, explains Edward Murray
The mid-market space comprises a broad range of clients paying a broad range of premiums, but the one thing they have in common is a need for professional advice.
Speaking to brokers and insurers across the market, the premium definition of a mid-market client tends to range from as low as £5,000 to as high as £100,000 and beyond. Similarly, the commercial activity of these clients encompasses everything from property, retail and manufacturing to construction, entertainment and more besides.
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