Reportage: Nice to be niche?
There are many definitions of a niche market, but whether it is a scheme or a small, often-overlooked sector, there are opportunities for adventurous brokers, writes Caitlin Morrison
Is niche the same as schemes? When does a niche stop being a niche? These are not just philosophical questions because, for brokers, the opportunities from using specialised knowledge combined with unique skills and business contacts are the stuff of dreams when it comes to growing a business. But there are pitfalls to avoid if you don’t want those dreams to turn into a living nightmare.
The word ‘niche’ suggests a small, well-defined area of the market. But well-defined is probably the last
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk