How to… sell yourself using social media

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Ralph Savage, director at RTS Media writes: “Online social networks have moved into the mainstream. We’re at ease with our online selves, our avatars have nice pictures instead of wobbly, handheld squinting mug-shots and there’s a lack of self-consciousness with which the lingo is used, tweets are sent and links are created.

But for many the whole party can still seem a little far removed from the reality of day-to-day life, prompting an understandable preference to stick with established forms

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