Broker Expo 2010: The Expo experience
It's that time of year again - the Insurance Age Broker Expo is fast approaching - so here's a rundown of what to expect. As usual we have the excellent, interactive workshops and nearly 100 exhibitors but this year we have introduced one-to-one broker clinics where you can get the undivided attention of one of our market experts. And if this isn't enough to convince you, it's free to all brokers. Register now at www.brokerexpo.co.uk.
WORKSHOP 1
Your brand - how it can open and close windows of opportunity
Brand at every level is the single most public image any company portrays. In today's congested market, with increased choice, competition and a whole array of distribution channels, branding should be at the forefront of any business strategy. This workshop will discuss how to create the right brand and have a real understanding of how you will use it to showcase who you are and to attract prospective customers.
Facilitato
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