Reportage: internet assistance - Keeping in touch

online-communication

Louise Meeson offers practical advice on how brokers can utilise their websites to build customer relationships and improve business performance.

The internet has revolutionised our buying habits. While many town centre shops sit vacant, the virtual high street goes from strength to strength - according to card payment firm Retail Decisions, online retail purchases in 2009 soared a massive 21% on the previous year to £49.8bn.

However, the insurance industry in general has lagged behind other sec