Power hour: what SMEs want


Is it useful to class such a disparate group of businesses under the banner of SME?

▶ Kevan: I think it causes a lot of problems because, if the SME definition hits 99% of business, that’s hardly a segmentation and that ranges from the majority of those being sole traders to some quite sizeable businesses that have very, very different needs.

▶ James : I think there’s certainly a differential in behaviour between a micro or small business compared to a medium one. There’s a differential in terms

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