Using apps can enhance client relationships
Alan Watkins, IT director of Claims Consortium Group, explains why he believes web apps can really help the broker and customer relationship.
It's really important that brokers cater for any way in which the customer wants to interact with them.
A customer's preferred method will have everything to do with their take-up of technology. So, technology has to cope with variety, especially in today's fast moving IT world.
Web apps are not a new thing. They've been tried and tested in many industries. The most successful web applications are designed for the customer's demand and nothing else.
Convenient
They give you the chance to expand
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