Flood Re acquires BeFloodReady
Flood Re has unveiled plans to develop BeFloodReady into a national platform for flood resilience, after acquiring the brand.
It added that it hopes BeFloodReady will serve as a trusted online resource for information, support, research and innovation in the UK as part of an ambition to make “flood resilience more accessible, practical and achievable for everyone”.
The brand BeFloodReady originated as an Environment Agency Pathfinder project and has since been owned by Cornwall Council.
Announced during Flood Action Week, and supported by Defra and Floods Minister Emma Hardy MP, Flood Re described the initiative’s vision
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Brown & Brown UK launches retail graduate programme
Brown & Brown UK has launched a retail graduate programme starting with 16 participants.
Broker Expo 2026: Early and open conversations needed for brokers and underwriters to win
As the industry starts to lose its face-to-face culture, being open to early and open appetite conversations through different channels will be key to establishing good relationships between brokers and underwriters.
Howden names Richardson to new CCO role
Howden has appointed Elliot Richardson as chief commercial officer for the group, a newly created role at the broker.
Aviva appoints Slabbert as new Lloyd’s/GCS boss
Aviva has appointed Johan Slabbert as managing director of its Global Corporate & Specialty business and CEO of Aviva Syndicates.
Seventeen doubles down in Gibraltar with latest buy
Seventeen Group has bought Sovereign Insurance Services, striking its second deal in Gibraltar in recent months.
Broker Expo 2026: Days of Frankenstein’s Monster consolidation over
Broker consolidation is evolving from the ‘Frankenstein’s Monster’ approach of the past to one which is more focused on culture, integration and organic growth.
Ex-Ravenhall boss launches new broker Decello
Neil Grimshaw has opened commercial broker Decello in Huddersfield, labelling it a boutique ‘advice-led’ firm for businesses and private clients.
Attis CEO insists it has not reached ‘end goal’ as it sets 2027 target
Top 100 insurance broker Attis has outlined plans to hit more than £20m in revenue in 2027, having revealed it is on track to exceed £16m by year-end.