AI a growing competitive threat to UK commercial brokers, survey reveals
UK commercial brokers are increasingly recognizing artificial intelligence as a competitive threat, according to a new survey.
As conversational AI creates new ways for customers to research insurance and obtain pricing without initially engaging a broker, GlobalData’s 2026 UK Commercial Broker Survey found that 9.2% of brokers identified AI as the biggest threat to their business.
This placed AI behind only competition from other brokers and the soft market, while it now ranks ahead of competition from price comparison websites (PCWs).
Biba surveysBefore the British Insuance Brokers’ Association Conference in May a
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