News analysis - online: Brightside comparison site plans spark aggregator debate

Brightside director Arron Banks

Arron Banks, insurance director at Brightside Group, declined to give a precise launch date but confirmed that the broker had already spoken with four insurers about the "embryonic" offering.

He added that with a database of 1.6 million contacts he was confident the Bristol-based broker would able to make a success of the service without a huge marketing budget.

The news followed Towergate's announcement in December last year that it was partnering with Comparethemarket.com. Gocompare.com has a

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: