Brolly reveals new logo after dispute with Travelers

Brolly logo change

Brolly, a broker which provides insurance via a smartphone app, has revealed the result of its campaign to crowdsource a new logo.

The broker was forced to reconsider its logo after US insurer Travelers, which promotes its own brand using an umbrella symbol, threatened legal action.

The new brand stamp is almost exactly the same as Brolly’s original design - dubbed “the jellyfish” but flipped upside down.

Phoebe Hugh, CEO and co-founder of Brolly, commented on the decision: “We were

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: