Brolly reveals new logo after dispute with Travelers
The insurance app was forced to redesign its umbrella logo following legal threats from the insurer.
Brolly, a broker which provides insurance via a smartphone app, has revealed the result of its campaign to crowdsource a new logo.
The broker was forced to reconsider its logo after US insurer Travelers, which promotes its own brand using an umbrella symbol, threatened legal action.
The new brand stamp is almost exactly the same as Brolly’s original design - dubbed “the jellyfish” but flipped upside down.
Phoebe Hugh, CEO and co-founder of Brolly, commented on the decision: “We were
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