Marketing
Top 5: Reaching the bombarded consumer
Sam Madden, director at Wiraya, explains why insurance brokers must consider new ways of reaching customers in an increasingly saturated communications environment.
Gocompare sees 22.3% growth in revenue on back of greater marketing spend
Esure-owned aggregator Gocompare has recorded a 22.3% growth in revenue in the first half of 2016 compared to 2015 at £72.9m(H1 2015: £59.6m).
Experts question value of FCA’s social media consultation
Regulator’s proposed #ad Twitter hashtag rule panned by the industry
UK Broker Summit 2014: broker brands valuable for opportunities
Delegates told there is a future in "crowd-sourced" insurance.
Grab a piece of the sporting action
Insurers have long associated themselves with big names in sport, and brokers are getting more involved too
Towergate creates new customer experience role
New recruit will focus on creating consistent experience for customers.
Towergate sales director to leave
James McCaffrey to leave after some 10 years at the consolidator.
A-Plan reports 3% rise in turnover and two board appointments
Broker looking to grow client numbers.
Broker Expo 2013: Hiscox aims to quadruple schemes account by 2022
Provider eager to work on existing and new schemes.
Evolution in broker push with new sales co-ordinator
Evolution Underwriting has promoted Michelle Buckley-Clarke to the newly-created role of sales co-ordinator.
UK Broker Awards win proved Hughes was an industry "leader"
Success at the UK Broker Awards proved that Hughes Insurance was "a leader in our business for investing in staff".
Build brand recognition with the UK Broker Awards
Winning a UK Broker Award helps with staff recruitment and brand recognition, according to Jasper Martens of Simply Business.
A&A Group's McPherson appointed at Call Connection
Steve McPherson has been appointed as sales director at Call Connection.
Allianz to rebrand Your Cover in new advertising campaign
Allianz Insurance is launching a new advertising campaign in the UK in an effort to make the insurer a “household name”.
Confused.com to rebrand
Confused.com is to rebrand with a new robot mascot in a multi-million pound campaign set to launch on 1 June.
Allianz unveils Broker Assist marketing portal
Allianz Retail has unveiled a new portal designed to help brokers promote their business.
McPherson to leave A&A Group
The A&A Group has announced that sales and marketing director, Steve McPherson, will leave the company this week after 28 years.
1st Central appoints new CEO as founder Acott takes on chairman role
1st Central Insurance has promoted Andy James to the role of CEO of the UK business.
Towergate recruits marketing director from Lloyds
Towergate has appointed Lindsay Forster as group marketing director.
Broker Apprentice Task Three: The Campaign
I set this challenge because as an industry we face the real problem that insurance isn't perceived as being ‘sexy', particularly by the young.
Hastings turns to Downton Abbey and the Inbetweeners for TV return
Downton Abbey's Hugh Bonneville and James Buckley of the Inbetweeners will be the voices behind Hastings Direct's return to TV advertising.
Hiscox CEO attributes profit jump to 2012 catastrophe fall
Bronek Masojada, CEO of Hiscox, has described 2012 as a “very good year”, following the release of its annual results.
Axa dedicated to gaining public trust through professionalism
Axa Commercial Lines and Personal Intermediary has made a commitment to promoting chartered status because it can help the industry regain the trust of consumers, according to the provider’s responses to the recent Insurance Age chartered status survey.
Premium Credit aims for 'aggressive growth' with new recruit
Premium Credit has appointed David Pipe as head of sales and marketing.