Marketing
Reportage - market share: Survival tactics
The birth of the direct line in 1985 left many predicting the death of the personal lines broker - but 25 years is a long time and, in true entrepreneurial spirit, brokers have defied the sceptics by adapting to survive. The struggle has produced many…
Focus: Promoting brokers online
Many brokers are still reluctant to dip their toes in the digital waters to market themselves, yet it can be more cost-effective than traditional methods writes Darren Davidson
Axa UK appoints new marketing chief
Cheryl Toner takes over from departing Olivier Mariée
Brand strategy
Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.
Marketing is key in the recession
Brokers need to embrace this difficult but rewarding necessity
Agenda: Organic growth is no quick fix
Tony Cornell asks whether consolidators can secure organic growth