Supermarket sweep?
Supermarkets are now offering financial products at your convenience. Frank Shaw looks at the impact this will have on the broker market in the first of a series of features based on research by the 'Across the Millennium' study.
Ask the question "Why are insurance intermediaries failing to win andkeep customers?" and you will get a multitude of reasons involving
products, pricing, competition and customer behaviour. However, the truth
is that, psychologically and practically, they are simply not passionate
about their customers. Now that supermarkets are offering an increasing
range of financial products, including insurance, brokers and
intermediaries have to ask themselves if they can offer the same quality,
value for
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