Five reasons a Bluefin sale could see Axa avoid another denial headache
The recent speculation that Marsh was in talks with Axa over a deal to buy its broking arm Bluefin has raised the very real possibility that one of the longest running insurance sagas of recent years could be over.
Having issued more denials than a US presidential hopeful over the future/strategy of broker Bluefin, I am sure Axa will not shed too many tears if the discussions end in an amicable divorce for a host of reasons including these:
1) Sale/no saleThe UK distribution acquisition strategy that really began with Thinc Destini [October 2006] belonged to a different time and management team, so it has been no surprise that rumours over Bluefin's future have a been a fixture of market gossip
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