Media - Media manners

Why do brokers need to talk to the press? This may seem like a stupid question, but many companies take a low-profile approach to media relations only to find that, when they do hit the big time, they are unprepared, have no relationships in place and struggle to get their message across.The media is a useful vehicle for your business. The trade press can not only be used to signal to the wider market what you are doing - helping potential suppliers and joint-venture partners to be aware of