In-depth - SMEs: Adding value
Brokers are diversifying into other sectors, looking up the chain and upping their e-trading game to win and keep SME customers. Martin Friel finds out what small businesses expect from their advisers
Although, as the first half of the In-depth sets out, the micro SME market may in fact not yet be ‘lost’ to direct providers and the online marketplace, it’s fair to say that brokers are increasingly looking to other sectors to keep revenue streams steady and ensure that their business has long term prospects.
If the micro element of the SME market is indeed destined to go self-service, then the imperative for brokers to stake their claim and hold their position among larger SMEs is all the
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