Reportage - specialist products: How practical is it to sell specialist cover on the web?
Making commercial insurance products available online can create efficiencies for customers, brokers and insurers and has proved particularly successful in the standard SME market. Ian Wainwright asks if it is practical to sell specialist cover over the web.
In a 2009 survey, one broker, when questioned on the need to develop specialist commercial insurance online for the care and charity sectors, responded: "It would be the best thing since sliced bread." Although not quite to the same degree, the sentiment was echoed by a large number of brokers dealing with complex commercial insurance and the lengthy quote-to-purchase process at the time. One year on, and a great variety of commercial products are already available or are in development for web
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Industry pays tribute to former colleague Geoff Kitchen, who died on Singapore Airlines flight
- Biba 2024: Aviva’s Rebecca Gambrell on evolving the digital future
- Four insurers able to restart selling GAP insurance – FCA