In-depth - cyber: The future of cyber in personal lines

internet of things

While cyber insurance has become a necessity for most commercial clients, the personal lines space is a much harder sell. Sam Barrett investigates how brokers can reach this untapped market

Cyber insurance is becoming an established part of commercial clients’ armoury but it’s yet to make a significant mark in the personal lines space. However, with individuals facing some serious cyber risks, it could be time to develop this market.

Most of us use the internet every day and our relationship with the online world is set to grow even deeper as connected devices become standard in the home. Research by Aviva found that the average UK home has 10.3 internet-enabled devices such as

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