Aviva
Aviva is one of the largest and most recognised UK insurance brands, with more than 320 years of heritage. As a composite insurer, we can provide customers with a wide range of insurance and savings products - from commercial and personal lines to health insurance and pensions, investments and asset management. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place, helping our 33 million customers defy uncertainty and look to the future with confidence. We are the only large scale, multi-line insurer in the UK, our home market. We also have a strong presence in selected markets in Europe, North America and South-East Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.
Brokers digitally self-servicing hits 90%, Aviva finds
Brokers’ appetite for digital self-service is rising, with 90% now happy to manage business digitally, up 10% year on year, according to Aviva’s latest broker barometer.
Regional presence tops brokers’ insurer want list
Almost nine in 10 (88%) brokers want to work with insurers with a strong regional presence up 12% year-on-year according to Aviva’s latest Broker Barometer survey.
Aviva responds to Direct Line’s £10.6m fine
Aviva has confirmed it was fully aware of the ‘historical’ accounting errors that have led to the Prudent Regulation Authority hitting Direct Line Group with a £10.6m fine and stated there will be no impact on the integration or the financial benefits it…
PRA fines Direct Line underwriter £10.6m
The Prudential Regulation Authority has fined UK Insurance Limited, a subsidiary and principal underwriter of Direct Line Group and now part of Aviva, £10.625m for a miscalculation of its Solvency II balance sheet during 2023 and 2024.
Soft market a ‘critical opportunity’ for brokers to tackle underinsurance
Brokers are increasingly seeing their role as pivotal in fixing underinsurance, with 87% agreeing they should proactively address it, up from 80% last year, according to Aviva.
Aviva to keep Direct Line for Business
Aviva, which partially exited direct SME commercial business in 2024, is keeping Direct Line for Business and does not view it as a challenger to brokers, Jason Storah, CEO for UK and Ireland general insurance told Insurance Age.
News analysis: Will NCDs for fleets catch on, and what does the future hold for the CV sector?
Last year, Zurich Insurance announced it was enhancing its SME e-trade fleet offering by accepting no claims discount (NCD) claims history in response to broker demand. Saxon East examines the ramifications of this move – and explores other dynamics…
Storah promises brokers more to come as Aviva reaches sub 94% ‘North Star’ COR
Aviva grew gross written premium and policy numbers in a “challenging” SME market, Jason Storah, CEO for UK and Ireland general insurance at Aviva, confirmed to Insurance Age, as he promised further broker focus after its 2025 results.
Aviva posts UK commercial growth as Direct Line boosts GWP to over £9bn
Aviva grew UK commercial premiums by 7% to £3.85bn last year as it improved the combined operating ratio in the line to 93.9% from 95.4%.
Aviva grows broking Rising Stars programme with largest cohort
Aviva has extended its Rising Stars programme with its 19 cohorts, aiming to help brokers retain the best talent from across their business.
People Moves: 23 – 27 February 2026
Stay in the loop with the latest insurance personnel moves.
Aviva restructures GCS team as Probitas CEO Washington leaves
Matt Washington, managing director of Global Corporate & Specialty at Aviva and CEO of Probitas, is set to leave the insurer as it restores his responsibilities into two roles.
Aviva secures naming rights for new 20,000 capacity Bristol concert venue
A new 20,000 capacity indoor entertainment arena in Bristol will be known as the Aviva Arena, it was announced today.
Gledhill: Lucida looking for growth with ‘last piece of the jigsaw’ George
Lucida Group is poised for growth, having secured new capacity, embraced data and bolstered its bench strength with a series of senior hires, according to its CEO Matthew Gledhill.
Aviva takes Myles from Gallagher as branch manager in expanded South East role
Aviva has swooped for Kerry Myles from Gallagher as branch manager for the South East, starting in the role on 16 March.
Customer empowerment levels rising, says Aviva’s Storah
Aviva has seen an “increasing level of empowerment” among customers as the usage of artificial intelligence for research rises, according to Jason Storah, CEO of GI at the insurer.
Aviva enhances Minifleet on Fast Trade to cover more vehicles
Aviva has enhanced its Minifleet proposition to allow brokers to place up to 20 vehicles at new business on its proprietary Fast Trade platform.
Aviva launches HNW in Lloyd’s
Aviva’s high-net-worth business, Aviva Private Clients, has launched in the Lloyd’s market in a move the insurer claimed “creates new opportunities for brokers”.
Aviva enhances mid-market motor trade and property owners
Aviva has made enhancements to its regionally traded mid-market motor trade and property owners products.
MGAA outlines 2026 priorities to strengthen MGAs voices to brokers
The Managing General Agents’ Association plans to focus on expanding member value, enhancing its technical training programme, deepening market engagement and strengthening the voice of delegated underwriting across the UK and Ireland this year.
Aviva brings charity activities in Community Fund and Foundation together
Aviva has unveiled a simplified structure for its charitable activity bringing together the Aviva Community Fund and its previous grant-making programme, the Foundation, into a single offering.