Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva updates financial lines products to make them ‘more relevant’
Aviva has refreshed its management liability proposition, claiming it has introduced broader protection, greater flexibility and clearer policy wording to help businesses respond to changing risks and challenges.
Martin aims for top corporate spot with Aviva Premier
Aviva leader Dave Martin explains why after expansion in digital, SME and mid-market, targeting top of the table in the corporate insurance space is the logical next step on the journey, and how its new proposition will deliver for the changing needs of…
Aviva launches redesigned Aviva Premier in expanding mid-market push
Aviva is ending the £250m turnover and £250,000 premium limits for UK firms in its regional offices as it targets more growth with brokers in larger mid-market business, Insurance Age can reveal.
Aviva moves first with terrorism cover for SMEs
Aviva has become the first insurer to add terrorism cover as standard to selected digitally traded commercial products for eligible SME customers in Great Britain.
Jason Storah on Aviva walking away on pricing, but not from brokers
Aviva’s commercial book shrank year-on-year, but only “marginally” in the heartlands of brokers’ traditional business, UK and Ireland general insurance CEO Storah told Insurance Age.
Aviva boosts UK operating profit and trims COR in H1
Aviva has posted a more than 40% increase in UK operating profit for the first half of 2026, coming in at £603m, pointing to “maintaining disciplined trading” across its portfolio “despite areas of market softening”.
Aviva strengthens financial institutions capability across regional network
Aviva has expanded its financial institutions underwriting capability with four FI underwriters located in the Midlands and South, North of England and Scotland.
Renters’ Rights Act strengthens brokers’ role as trusted advisers to landlords – Aviva research
A survey of over 500 UK landlords has pinpointed brokers and insurers as the leading source of support as they navigate an increasingly complex regulatory environment, according to Aviva.
Aviva unveils new broker charity initiative
Aviva has launched a new fund-matching initiative, Double the Difference, to help brokers’ charity efforts.
Aviva hires personal lines CUO from Lloyd’s
Aviva has named Emma Stewart as personal lines chief underwriting officer, effective 1 December 2026.
Profile: Aviva’s Rebecca Gambrell
Rebecca Gambrell, managing director of SME and delegated authorities at Aviva, reflects on her career in insurance and how offering digital and modular products are vital going forward.
Summer heat and fire risks - are your personal lines customers prepared?
A heatwave is underway, but are our homes protected? This content highlights why now is a good time for brokers to speak to personal lines customers about how extreme heat can affect their homes and gardens as well as the increased risk of fires.
New CEO Winslow plans to ‘unlock the next phase of CFC’s growth’
Former Direct Line Group boss Adam Winslow has today joined CFC as group CEO.
Podcast: Reid and Clegg present Double Indemnity – episode nine, Aviva’s Dave Martin
Aviva leader Dave Martin joins Stuart Reid and Toby Clegg for the latest episode of the Double Indemnity podcast series.
Aviva, Admiral and NFU CEOs rally against product standardisation at HoL hearing
Aviva’s UK and Ireland CEO Jason Storah has said the standardisation of insurance products would be a “step back” and reduce competition, innovation and personalisation.
Aviva cuts e-trade turnaround times as digital appetite grows
More than three quarters of Aviva’s SME new business referrals placed digitally are now turned around within 60 minutes, compared with just over a third at the start of the year.
UK Broker Awards 2026 shortlist revealed
Today Insurance Age can reveal the shortlist for the 2026 UK Broker Awards.
Claims heads the list as Aviva delves into broker demands
Claims service topped the list of broker priorities in the latest Broker Barometer from Aviva looking at the support the sector values most from insurers.
McGill and Partners crowned Broker of the Year at 2026 British Insurance Awards
McGill and Partners and Native were the big broker winners at the British Insurance Awards last night.
Aviva and Axis partner on renewable energy Lloyd’s consortium
Aviva and specialty insurer Axis have together launched a Lloyd’s consortium to support new renewable energy projects, designed to simplify placement for brokers and clients.
Ex-DLG/Aviva boss Winslow to replace O’Shea as CFC CEO
Specialist insurer CFC has today announced Adam Winslow as its new group chief executive officer.