Making the most of marketing

When it comes to marketing, the old truism is that 50% of your marketing spend works but you never k...

When it comes to marketing, the old truism is that 50% of your marketing spend works but you never know which 50% it is. Despite this, there is no doubt that getting the marketing strategy right is now crucial to brokers' future.

Marketing budgets are always squeezed, and brokers need to ensure that every penny is well spent. It is also crucial to ensure that staff in other areas of the brokerage that marketing impacts - particularly sales - buy into what marketing is trying to achieve. Thousands