AA interactive trials.
AA Insurance is to take part in interactive television advertising trials in 100 households in Liver...
AA Insurance is to take part in interactive television advertisingtrials in 100 households in Liverpool and London. The insurer has signed
up with Flextech Interactive, the new interactive services company which
is involved in Microsoft's WebTV trials. The service will allow viewers to
visit certain web addresses via their TV screen, and will give
participating companies feedback on responses.
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