Willis Corroon launches global rebranding.

In a bid to create a powerful international broking brand, Willis Corroon has rebranded all of its c...

In a bid to create a powerful international broking brand, Willis
Corroon has rebranded all of its core business under the name of
Willis.


The concept of moving to a single brand name was approved last November
with Willis Corroon's executive council endorsing the decision in
January.


The group's constituent businesses will be rebranded at a later stage.


The website has already been changed to www.willis.com.


The new brand is being advertised in The Economist and a range of business
and insurance

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