Review of the Year 2023: Aviva’s Dave Martin

David Martin
Joy Ekpeti

Dave Martin, MD of distribution and SME trading at Aviva, hails the virtue of “execution, execution, execution” and predicts underwriters and face-to-face meetings will come back in vogue.

What has been your insurance related highlight of 2023?

Helping our brokers make a real impact to their local communities through their nominations to the Aviva Broker Community fund, where Aviva made £300k available to broker sponsored charitable projects.

What has been the most over-hyped insurance/broking buzzword or phrase of 2023 and why?

“Transformation, transformation, transformation” - it should be “execution, execution, execution.”

What was the M&A deal or personnel hire that raised your

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Aviva’s David Martin on the art of the possible

After making a “substantive step change”, Aviva knows there is more to do, and will be meeting with brokers at the British Insurance Brokers’ Association’s conference to work together on what comes next, according to managing director of UKGI distribution & SME David Martin.

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