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How can insurance grow its social media reach?

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Twitter’s director of planning shares top social media tips for the insurance industry and discusses what the sector can do to stay relevant.

During MGAA’s recent market briefing webinar, David Wilding, director of planning at Twitter UK was invited to discuss ways the insurance sector could drive more engagement online and stay relevant to its customers.

According to Wilding, people aren’t talking about insurance on Twitter outside of people working in the insurance industry.

While he recognised that, from a business to business perspective, there’s still some value in that conversation and some potential of getting in touch with

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