Blog: Is the pandemic a pivotal moment for insurers?

PR expert and former Allianz corporate communication lead, Mark Bishop considers how the reputation of the sector is being affected by Covid-19.

The challenges insurers are facing during Covid-19 will leave many in the industry pondering about the nature of the relationship with customers when society begins to return to ‘normal’.

Behavioural experts predict that consumers will have long memories for the actions taken by institutions during the pandemic. At best a re-evaluation of what constitutes value is likely. At worst there could be anger and intolerance towards organisations that are seen as having failed to do the right thing at