Bayles pledges no impact on brokers amid Aviva personal lines changes
Aviva's chief distribution officer promises the provider will not exit any business lines as it cuts the number of personal lines products down to 40 from 400.
Brokers will not be affected by the changes in Aviva’s personal lines business, chief distribution officer, Phil Bayles, has promised.
In addition to reshuffling its leadership team, Aviva last month announced a plan to cut its personal lines products down to 40 from 400.
Bayles told Insurance Age that the decision had been made partly to reduce IT costs, but also to increase the provider’s focus on making sure the products it does offer are fit for purpose and priced correctly.
“It’s better
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Analysis: Are employee benefits the new diversification frontier for GI brokers?
This year, Top 100 UK brokers Jensten, Lloyd & Whyte and Clear have all joined amii, a trade body representing intermediaries advising on health insurance, protection and wellbeing services, while others have acquired in this space. Sam Barrett looks at why firms more closely associated with general insurance broking are branching out to capitalise on opportunities in the employee benefits market.
Insurance complaints up 10% but stay below recent highs
Complaints about insurance and protection rose 10.1% in the second half of last year, the only product group to post an increase.
Biba 2026 Countdown: QBE’s Janine Bowler
Janine Bowler, Manchester interim head of trading at QBE, recommends Salut wine bar for an external catch up and is looking forward to the buzz when the event opens on Wednesday 13 May.
Qlaims adds household loss recovery insurance on Acturis
Managing general agent Qlaims has launched household loss recovery insurance on Acturis, in a move it claimed gives brokers easy access to its product.
Allianz U-turns on dropping LV brand with deal extension
Allianz has reversed its plans to shift away from the LV brand and has struck a new multi-year deal to continue using it for home, car and pet insurance.
Beazley shareholders give near unanimous approval paving way for Zurich takeover
Beazley shareholders have given the green light for the £8.1bn Zurich deal, with 99.9% of votes cast in favour clearing the way for the transaction to go ahead.
People Moves: 20 – 24 April 2026
Keep up to date with the latest personnel moves in insurance.
Biba 2026 Countdown: UGL’s Derek Coles
Derek Coles, CEO of UGL, suggests Biba is often a tale of two breakfasts, compares Brendan McManus to Ben Stokes and recommends a watering hole for some downtime away from the conference centre.