InsurTech Futures: Taking advantage of social media
Konsileo's Mel Palmer explains why certain channels can enhance the broker proposition.
Social media has begun to dominate more and more of our time and whilst I'm not about start preaching the use of Snapchat to better service your clients, there is a critical role for social media, mainly LinkedIn in the role of a digitally savvy, future-proofed insurance broker.
LinkedIn is home to 80 percent of B2B online social leads and not using it as a sales channel is a missed opportunity.
Being active on LinkedIn allows brokers to deepen relationships with existing clients by writing and
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
Biba Conference 2024 countdown: LexisNexis’s Dan Cicchetti
Dan Cicchetti, senior director of client engagement in the UK and Ireland at LexisNexis Risk Solutions, looks forward to showcasing vehicle data solutions on its stand, before heading to Box Bar Manchester for another of its legendary client evenings.
Biba Conference 2024 countdown: ICEYE’s Paul Sowden
Paul Sowden, strategic account manager, ICEYE believes his firm will stick out this year as the only one to have a satellite on its stand, and remembers bumping into his first insurance manager who he had not seen for 15 years.
Biba Conference 2024 countdown: Applied Systems’ Tom Needs
An advocate of not leaving the Biba Conference early and of the benefits of automation, Tom Needs, CEO of Applied Systems Europe, outlines his thoughts ahead of the upcoming event.
Recorder to unveil commercial platform for brokers at Biba Conference
Insurtech Recorder will roll out its SME focused software platform at the British Insurance Brokers’ Association’s conference in Manchester next month with a promise to offer a free version exclusively to attendees.
My Insurance Downtime: LexisNexis Risk Solutions' Andrew Ballard
Andrew Ballard, product principal, LexisNexis Risk Solutions, Insurance, offers us a window into his life outside of insurance covering DIY, the music of Terry Hall and the enjoyment of restoring a 1964 Vespa scooter.
Novidea adds $30m from HarbourVest Partners in funding round
Insurance management system provider Novidea has confirmed raising an extra $30m (£23.6m) from HarbourVest Partners, taking its Series C funding round to $80m.
Blog: With the right team inhouse technology development needn’t be a pipe dream for brokers
Technology is key in charting and improving the consumer’s insurance journey. Daniel Huddart, CTO of Avantia Group’s Homeprotect, explains the benefits of building digital platforms inhouse with open-source technologies and a diverse skill set.
My Insurance Downtime: Martyn Mathews, SSP Broker
Martyn Mathews, MD of SSP Broker, offers us a window into his life outside of insurance covering 90s house music, an obsession with retro Serie A football shirts and Jack Bauer.
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop