Getting away with it

Regarding your feature on aggregator websites in the August edition of Insurance Age, I suppose that...

Regarding your feature on aggregator websites in the August edition of Insurance Age, I suppose that you have to view the results provided on these sites as similar to the results you get when typing in phrases into your favourite search engine. The search engine looks at its database and displays the top 10, 20 or 50 results based on their algorithm for determining relevancy.

It is extremely unlikely that someone searching for information is going to look beyond the top 20 or 30 results and

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ABI records 3% home premiums rise in Q1

Average home insurance premiums for buildings and contents cover rose by 3% to £375 in the first quarter of this year, pushing the year-on-year rise up to 19%, according to the Association of British Insurers.

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