Put in a good word
Mobile phones are now part and parcel of the way that people conduct their everyday lives and business activities, so it makes sense for the insurance industry to use texting as a way to reach out to customers. Paul Martin explains how effective texting can be
Texting has become a way of life for many people. In March 2007, there were more than 4.4 billion texts sent in the UK, according to the Mobile Data Association (MDA), and the figures just keep on rising. There is a common misconception that this market predominately consists of the young, but recent research indicates that texting has become a normal, acceptable and even desirable information resource for all age groups.
For example, studies undertaken by Strategy Analytics show that
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