Insurance Age

UK's educated and affluent don't trust insurers

    • Liz McMahon

    • Indicative reading time: 1 minute

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The insurance sector has trailed third from bottom in a survey revealing who the “well-informed” members of the UK public trust in business.

The insurance sector has trailed third from bottom in a survey revealing who the "well-informed" members of the UK public trust in business.

Edelman's Trust Barometer found that although trust in business overall had risen in the UK from 49% to 53%, the insurance sector did not enjoy the same boost with only 31% of respondents saying they trusted their policy providers.

Technology gained pole position with 74% of the UK's top 25% claiming they trusted the sector. Insurance only fared better than

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