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A long-term commitment

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Duncan Finch talks to Michelle Worvell about the task of convincing the market that Royal & Sun Alliance's intermediated personal lines team are well and truly back in business

Many personal lines brokers could be forgiven for treating the message that Royal & Sun Alliance's (RSA) intermediated personal lines team is back in business, after slashing its agency base in half in 2003, with a measure of cynicism. However, that is the message that Duncan Finch, business director, development and strategy, RSA is now tasked with taking out to the personal lines broking sector.

Mr Finch, who has been working with the insurer for ten years, initially spent most of his time on

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