Why insurance brokers need to wake up to digital innovation

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If we were to do a SWOT (strengths, weaknesses, opportunities and threat) analysis for the insurance broking and entire industry, I'd likely expect matching columns for both opportunities and threats. And that's what makes digital so important. All across the insurance sector we need to embrace digitally enabled innovation and decide if we're going to be proactive or reactive. InnovationI recently spoke to a broker to explore helping - for free on this occasion by the way - their business use