Study identifies brokers as key to affinity schemes business success

The popularity of commercial insurance affinity schemes for trade and professional associations is on the rise, with brokers at the forefront of this growth, according to a recent study.The research, conducted among 750 professional and trade associations by market research company Finaccord, revealed that the overall penetration for business insurance schemes was just under 35%, with business and personal services associations the highest individual category at just over 50%.Finaccord direc