Hiscox targets brokers in brand campaign
Hiscox has unveiled a nationwide brand campaign including broker-focused bespoke content for local markets.
The insurer detailed that in a twin-track approach for brokers and SMEs, the SME campaign line is ‘The story of your business, underwritten by Hiscox’.
It focuses on the stories of small business owners, dramatising the risks and challenges they face, through a series of “wryly-told scenarios”, Hiscox stated.
According to the provider, the broker campaign reflects the ‘story’ sentiment and reinforces the importance of regional relationships with brokers.
SupportFiona Mayo, UK marketing
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Zurich strikes five-year capacity deal with MGA Freedom Services
- Aviva to open branches in Chelmsford and Southampton
- Dual to open two UK offices as McGinn’s regional push gathers pace