Brokers urged to educate customers looking to save costs on insurance

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Brokers should educate customers keen to cut back on premium spend as to the risky consequences they could face, according to Guy Penn trading director Mark Whiteman.

Whiteman, speaking on a panel at Insurance Age’s Broker Breakfast in Manchester on 13 September, said he’s seeing clients keen to save money on insurance spend amid the challenging economic backdrop. 

He said: “Customers are looking at every single cost. And we all know that customers do not value insurance as a good spend.

One of the most difficult things at the moment is the increased cost of buildings reinstatement. And I know everybody's having difficult conversations with their clients

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