Broking Success: Spotting a gap in the market
James Noble, CEO of My First, details how he started the broker because he noticed a gap in the motor market for first time drivers who needed guidance when searching for the right cover.
ProfileMy First
GWP: £10m
Specialisms: Young drivers
Office: Chertsey, Surrey
Headcount: 29
Describe your career journey, and how you ended up in insurance?
I was a golf caddy before I started My First. What happened is that I realised there was a gap in the market for first-time drivers when I went to get insured.
Young drivers struggled to understand what were they doing.
The go-to [for young drivers] is comparison sites, where you get given the prices in order and you choose
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