Marsh rebrands Bluefin as Jelf
The rebrand is set to begin in 2018 but the Bluefin name will continue to be used for Bluefin Network and Bluefin Sport.
Marsh is to drop the Bluefin name and rebrand it as Jelf which it bought in 2015.
The rebrand is set to begin in early 2018.
Marsh acquired Bluefin in a £295m deal with insurer Axa in 2016.
Since both deals went through Marsh has brought the two businesses together and reorganised the management structure.
This resulted in the departure of former Bluefin CEO Robert Organ in February this year.
Phil Barton remains as Jelf CEO and will continue to report to Mark Weil, CEO of Marsh UK &
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
Biba 2024: Work from home being used as a 'bargaining chip' in luring broker talent
Work from home is being used as a 'bargaining chip' in the war for talent, said broker boss Shona Robertson.
Generis Underwriting secures new capacity with Sompo
Generis has reached an agreement with Sompo meaning it can expands its appetite and offer increased limits for its professions professional indemnity and the technology sector specialisms.
Biba 2024: Aviva not afraid of ‘tough’ conversations, but ‘categorially’ committed to broker PL, says MD Morris
Aviva has reiterated its commitment to brokered personal lines business, although it is not opposed to a bit of ‘tough’ love to maintain a consistent approach to the market.
Biba 2024: Brokers and insurers have huge role to play in raising awareness of Martyn’s Law
The insurance industry has a huge role to play in raising awareness of the incoming legislation aimed at protecting premises from terrorism attacks, the audience at the British Insurance Brokers’ Association’s 2024 conference has heard.
TBIG invests in Deva
The Broker Investment Group has taken a minority 49% stake in Chester-headquartered Deva Risk Group in its sixth deal of the year.
‘Not right’: Biba CEO Trudgill reveals sad letter of small broker crushed by regulation
In his inaugural conference speech as Biba CEO Graeme Trudgill has vowed to fight the onslaught of regulatory workload being imposed on brokers.
Biba publishes guide to help members demonstrate fair value when offering premium finance
The British Insurance Brokers’ Association has launched a guide for members that arrange premium finance for customers.
Biba launches guide on commissions
The British Insurance Brokers’ Association has launched a guide at its 2024 conference designed to help demystify the commission model.
Most read
- Video Q&A: Close Brothers Premium Finance MD Shaun Hooper
- Jensten wholesale division split sees MD Simon Taylor exit
- FCA chair admits surprise at “stern reaction” to name-and-shame proposals