
Biba 2025 Countdown: Sedgwick’s Joseph Noel

With the Biba Conference getting ever closer, Joseph Noel, managing director for commercial claims services at Sedgwick, explains the importance of risk management, the excitement over the firm’s new branding and why you might find him at Affleck’s Palace shopping for a bucket hat.
The tagline for the 2025 Biba conference is ‘New Era’. In your view, what does the ‘New Era’ of insurance broking look like?Risk management is currently a huge focus for brokers as they look for USPs in a rapidly softening and increasingly competitive market, which presents client retention challenges. Additionally, customers and insurers expect greater levels of risk insight, and many are turning to adjusters and other suppliers for expertise in specific disciplines to assist with their risk
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