Reportage - specialist products: How practical is it to sell specialist cover on the web?

Underground train leaving a platform

In a 2009 survey, one broker, when questioned on the need to develop specialist commercial insurance online for the care and charity sectors, responded: "It would be the best thing since sliced bread." Although not quite to the same degree, the sentiment was echoed by a large number of brokers dealing with complex commercial insurance and the lengthy quote-to-purchase process at the time. One year on, and a great variety of commercial products are already available or are in development for web

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